Selling Out in 30 Hours: Conversion-Rate Optimized Sales Page for Upgrade
Selling Out in 30 Hours: Conversion-Rate Optimized Sales Page for Upgrade
Timeline:
1 Week
Role:
UI Designer
Client:
Online Coaching Upgrade
The Challenge
The Challenge
Online Coaching Upgrade approached us with an urgent request: design and launch a sales page for their new program within one week. The challenge? They had no prepared content for the sales page. Without compelling copy, the success of the launch was at risk.
Online Coaching Upgrade approached us with an urgent request: design and launch a sales page for their new program within one week. The challenge? They had no prepared content for the sales page. Without compelling copy, the success of the launch was at risk.
The Solution
The Solution
To address this, we created a conversion-focused wireframe embedded with content prompts. Instead of waiting for copy, each section of the wireframe provided clear guidance on what the client should write, based on Conversion Rate Optimization (CRO) principles. This ensured the final content was structured to drive sign-ups while staying true to their brand voice.
Disclaimer:
This project was completed under a design agency for a real client in the coaching industry. All brand assets and materials belong to their respective owners. This case study is shown solely to illustrate my design process and approach to solving content and conversion challenges.
To address this, we created a conversion-focused wireframe embedded with content prompts. Instead of waiting for copy, each section of the wireframe provided clear guidance on what the client should write, based on Conversion Rate Optimization (CRO) principles. This ensured the final content was structured to drive sign-ups while staying true to their brand voice.
Disclaimer:
This project was completed under a design agency for a real client in the coaching industry. All brand assets and materials belong to their respective owners. This case study is shown solely to illustrate my design process and approach to solving content and conversion challenges.
THE PROCESS
Intake Form & Brand Discovery
Intake Form & Brand Discovery
Collected key details about their brand, program, and target audience through an intake form.
Identified their unique selling points and positioning.
Collected key details about their brand, program, and target audience through an intake form.
Identified their unique selling points and positioning.
Wireframe with Content Prompts
Wireframe with Content Prompts
Built a section-by-section wireframe.
Each section included content prompts (e.g., “Describe the transformation your client will achieve after completing the course”).
This empowered the client to generate relevant and persuasive content quickly.
Built a section-by-section wireframe.
Each section included content prompts (e.g., “Describe the transformation your client will achieve after completing the course”).
This empowered the client to generate relevant and persuasive content quickly.
Content Development & Collaboration
Content Development & Collaboration
Client filled in content guided by the prompts.
We refined structure to ensure consistency and flow.
Client filled in content guided by the prompts.
We refined structure to ensure consistency and flow.
Mockup & Visual Design
Mockup & Visual Design
Designed the sales page using their brand assets.
Created a clean, conversion-focused layout optimized for readability and trust-building.
Designed the sales page using their brand assets.
Created a clean, conversion-focused layout optimized for readability and trust-building.
Checkout Page Integration
Checkout Page Integration
Designed and implemented a seamless checkout page to reduce friction and boost conversions.
Designed and implemented a seamless checkout page to reduce friction and boost conversions.
The Results
The Results
Launch Success: The program’s seats sold out in just 30 hours after launch.
Client Empowerment: The content prompt framework became a tool the client could reuse for future marketing campaigns.
Rapid Delivery: Project completed in one week, meeting a tight deadline without compromising on quality.
Launch Success: The program’s seats sold out in just 30 hours after launch.
Client Empowerment: The content prompt framework became a tool the client could reuse for future marketing campaigns.
Rapid Delivery: Project completed in one week, meeting a tight deadline without compromising on quality.
Key Takeaway
This project highlights how strategy-driven design and CRO-informed prompts can overcome content challenges and deliver measurable results fast. By guiding the client through structured content creation, we not only built a high-converting sales page but also equipped them with a repeatable process for future launches.
4+ years of experience in brand identity, UX/UI design, and high-conversion digital experiences. Skilled in designing conversion-focused landing pages, marketing collateral, and responsive websites that optimize user journeys and drive measurable business outcomes.
Jason Piano. All rights reserved. 2025
Let's Work Together!
4+ years of experience in brand identity, UX/UI design, and high-conversion digital experiences. Skilled in designing conversion-focused landing pages, marketing collateral, and responsive websites that optimize user journeys and drive measurable business outcomes.
Jason Piano. All rights reserved. 2025
Let's Work Together!
4+ years of experience in brand identity, UX/UI design, and high-conversion digital experiences. Skilled in designing conversion-focused landing pages, marketing collateral, and responsive websites that optimize user journeys and drive measurable business outcomes.
Jason Piano. All rights reserved. 2025
Let's Work Together!