Jason Piano | UI/UX Designer

Driving Conversions Through CRO-Focused Skincare Web Design

Timeline:

3 Weeks

Role:

UI/UX Designer

Client:

Osaz

About Osaz

OSÁZ is an AI-driven skincare brand offering personalized formulas. The goal was to redesign their website to:

Build trust and authority in a crowded skincare market.
Simplify the personalization process (“Find My Formula”).
Improve conversions with CRO strategies.

Hero Section

⭐ 6,000+ 5-Star Reviews builds instant trust and credibility.
Strong headline “Discover Radiant Skin by OSÁZ AI” highlights the unique AI-driven value.
Dual CTAs (“Shop Now” + “Find My Formula”) capture both high-intent buyers and curious first-timers.
Product-in-hand image creates authenticity and relatability.

(Authority & Social Proof)

Logos from Marie Claire, Vogue, Cosmopolitan add editorial credibility.
Signals that OSÁZ is trusted and recognized in the beauty industry.
Educates users on personalization as a differentiator.
Builds brand authority by linking skincare to advanced technology.

Curated Premium Skincare

Showcases best sellers with “New” and “Best Seller” tags → guides users toward high-demand products.
Clear pricing & Add to Cart buttons reduce friction and increase product discovery.

Personalization CTA

Engages users with interactive quiz funnel.
Positions personalization as a fun, guided journey rather than a hard sell.

Hero Product Highlight

Uses star rating (10,000+ reviews) + product benefits (prevent sunburn, decrease skin cancer risk, anti-aging).
Combines authority + functional benefits for stronger persuasion.

Subscribe & Save Section

Value framing ($1.87/day) → makes the cost feel small and affordable.
Emphasizes convenience & savings → drives recurring revenue via subscription model.

Value Proposition and Transformations

Communicates safety, clean ingredients, and quality.
Reinforces trust factors that address common objections in skincare.
Side-by-side transformations provide undeniable evidence of effectiveness.
Customer testimonials with names increase authenticity.

Founder’s Story

Adds a personal and mission-driven narrative.
Strengthens emotional connection → customers feel aligned with values.
Showcases real customers using products → boosts authenticity.
Encourages community-building with branded hashtag #byosaz.

Footer (Trust & Retention)

Includes contact info, policies, newsletter signup.
Keeps engagement flowing beyond the site → builds long-term customer relationships.

Overall:

Overall, this homepage works because it combines trust signals (reviews, press, founder), social proof (before/afters, Instagram), personalization (quiz funnel), and value framing (subscription pricing) — creating a seamless CRO-driven journey from awareness → trust → action → retention.

4+ years of experience in brand identity, UX/UI design, and high-conversion digital experiences. Skilled in designing conversion-focused landing pages, marketing collateral, and responsive websites that optimize user journeys and drive measurable business outcomes.